The Hepworth Wakefield
Learning Programme Promotion
For the last few years we’ve been successfully promoting The Hepworth Wakefield gallery’s learning programme to pupils, students, teachers and parents.
Our creative, colourful communications have been sent out to schools, colleges and universities, and they’ve rewarded us with some of the highest email open rates in the sector – up to an impressive 33%.
Acquisition and retention figures have remained high year–on–year, with lots of new schools, colleges and universities visiting for the first time, and teachers bringing their classes again and again.
© Illustration by Sumo