As part of our work on Licor 43’s digital presence we completely revamped the look and feel of the brand’s global website.
At the heart of our design was rich, shareable content. We introduced an all-new cocktail section, filled with recipes users can search through, try out, and share with their friends, as well as an interactive social media tool.
We also made the site fully responsive and changed the way it was navigated, making our content more accessible and easier to browse.
Ultimately, by redeveloping the site we vastly improved the user experience, helping to bring the brand’s digital presence inline with their global reputation.