Our nature–inspired campaign for Bodyform was designed to raise awareness of their new product range. Six weeks and 122,000 hits later, we’d cracked it.
We used a mix of digital, press advertising and social media to drive traffic to the campaign microsite, which asked consumers to provide their best natural beauty tip for a chance to win a set of Stella McCartney Lingerie. We offered the opportunity each day for 50 days.
More than 81,000 people entered the competition, and 35,000 requested product samples. That means thousands of people tried the product and 50 lucky folks got some new undies. We think that’s underful.