CARE’s literature is given to prospective patients at shows, conferences, and clinic information events, and is often taken away while a couple decides what they want to do next. So, it needs to leave a great impression – and for CARE, we wanted to create something that’d set the brand apart.
We proposed a brochure containing all the key information patients need to make their decision, and incorporating freshly written copy in the new tone of voice, original photography and all new brand assets. We also suggested an alternative paper stock that would give the brochure a premium feel, making it seem more like a coffee-table book or magazine than a piece of marketing material.
The brochure is now in circulation, supporting CARE’s evolution into a warm and aspirational brand.