Case study videos

CARE Fertility

Case study videos

The stories of CARE’s patients make powerful material. Every story is a real example of the group’s life-changing work, and has the potential to make a huge emotional impact on couples or individuals considering having treatment with CARE.

For our video case studies we introduced a new visual style in line with the redevelopment of the brand, incorporating lifestyle-based cutaways with bright, dreamlike lighting and authentic interactions between parents and children.

We conceptualised, produced, directed, and edited each case study, using our team’s experience in film and photography to prime the patients and make them comfortable in front of the camera. As a result we created a series of touching videos filled with the emotion of family, and underpinned with the values that set CARE apart.