Brand Development

The Fertility Partnership

Brand Development

The Fertility Partnership offered us the opportunity to use our creativity to comfort, to reassure and to inspire hope. So, of course, we jumped at it.

The Fertility Partnership is the parent company of a group of 11 fertility clinics based across the UK and abroad.

Having gone through a period of rapid acquisition since it was formed two years ago, the Partnership needed a strong brand proposition and identity that could bring all of its clinics together.

Using a series of workshops and focus groups as the basis we developed the brand’s positioning, proposition and brand guidelines, all of which could be rolled out across their clinics.

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