M&S biscuit range

Fox’s Biscuits

M&S biscuit range

Having already worked with Fox’s on various packaging projects, we were offered a new challenge – to create M&S branded packaging for Fox’s two new in-store ranges.

In response to the brief we developed striking packaging designs that blended perfectly with the M&S look and feel. For the everyday range we used the peppermint, ginger, and chilli flavours as cues, subtly bringing the colours through in intricate patterns, while for the premium selection boxes we combined bold colours with gorgeous product photography.

Look out for our designs on store shelves during 2016.

M&S biscuit range - Image 1M&S biscuit range - Image 2M&S biscuit range - Image 3