England Cricket Board Promotion
Stowford Press wanted to persuade consumers to give their cider a try and switch from other brands. They also wanted to add 2,000 extra on–trade accounts so people could buy their new favourite cider in more pubs.
Our in–bar promotion leveraged Stowford’s sponsorship of the England Cricket Board and gave consumers the chance to win signed cricket memorabilia, with ten star prizes of bowling a wicket at an international test match for the chance to win £50,000.
Stowford Press smashed their distribution targets and rose to become the UK’s fastest–selling cider brand – and one lucky cider fan walked away with the cool £50k.