Wedding Gift Vouchers
Choosing the perfect wedding present is tricky – but all newlyweds want the honeymoon of their dreams. So, Thomas Cook briefed us to raise awareness of their travel vouchers among engaged couples.
The aim was to get more travel vouchers on wedding gift lists and increase sales. We created every element of the promotion, from a prominent national press campaign to in–store display material – even cards to include in wedding invitations.
As a result, more couples listed Thomas Cook vouchers, more wedding guests purchased them as gifts, and more happy honeymoons happened around the world. Better than another kettle or toaster, eh?