Unicef is a world–leading child protection charity. It works to ensure every child is fed, provided with medicine and education and protected from violence, and their yearly retail programme is just one way they generate funds for their cause.
We’ve worked with Unicef on the retail programme, creating on and offline materials, since 2012. Using the insights from our focus groups and data we completely redeveloped the creative for the programme, shifting the emphasis of our redesigned catalogue from the gifts customers could buy to the cause they’d be supporting.
With our help Unicef was able to turn the programme around after a five–year decline. We’re delighted to have helped such a fantastic cause, and look forward to working with Unicef again in the future.