River Cottage Promotion
Wyld Wood is the UK’s number one premium organic cider. They asked us to help consumers discover Wyld Wood and switch from their usual brand by creating a promotion across half a million packs of cider.
To do that, we offered customers a once–in–a–lifetime cooking experience at River Cottage, with secondary prizes including recipe books signed by Hugh Fearnley–Whittingstall. Altogether, there were more than 10,000 prizes worth a staggering £350,000.
Unsurprising, then, that we received 25,000 competition entries – but we’re more proud of the double–digit sales growth for Wyld Wood.