River Cottage Promotion

Wyld Wood

River Cottage Promotion

Wyld Wood is the UK’s number one premium organic cider. They asked us to help consumers discover Wyld Wood and switch from their usual brand by creating a promotion across half a million packs of cider.

To do that, we offered customers a once–in–a–lifetime cooking experience at River Cottage, with secondary prizes including recipe books signed by Hugh Fearnley–Whittingstall. Altogether, there were more than 10,000 prizes worth a staggering £350,000.

Unsurprising, then, that we received 25,000 competition entries – but we’re more proud of the double–digit sales growth for Wyld Wood.

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