Following a recent pitch, we were chosen to lead a series of heavy-weight campaigns that will help strengthen Leasing.com’s position as the UK’s number 1 car leasing brand.
Leasing.com is the original car leasing comparison marketplace and the website is the UK’s largest consumer marketplace for new vehicle leasing. It allows consumers to compare millions of leasing offers from hundreds of motor dealers and brokers and find the best deal for their next new vehicle. Currently it attracts approximately 250,000 unique visitors per month. However, competition is growing monthly.
Going forward we’ll spearhead the brand’s marketing communications strategy with a series of campaigns designed to disrupt the car marketplace, break down stereotypes (car finance is full of complexity) and debunk myths (about buying a depreciating asset is a smart move). You can expect to see the campaigns launched across social and digital, as well as stadium perimeter advertising space and printed programs in support of the brand’s sponsorship partnership with the EFL Trophy.
The aim is to capitalise on market opportunity and growth at a time when the vehicle buying landscape is radically changing. Consumers want to keep a pace of new technology and varying vehicle styles and leasing provides that flexibility and affordability. Many predict car leasing is the future of the automotive industry and if trends continue, there is significant opportunity for the brand out ahead.