9 months ago

Making vegetarian food simpler with Goodlife

Written by Jonathan Turner | Mar 21

Goodlife turns virtuous veg into seriously tasty vegetarian food. Rather than mimicking meat, their healthy and flavourful product range lets veg do its thing and helps consumers feel their best – because balance is what a Goodlife’s all about.

Goodlife appointed us as their brand development and social agency in 2018. So far, we’ve refined their proposition to be all about feel good veggie eats, developed their communication plan, revamped their packaging, and created a new tone of voice. We’re now working with the brand on their trade literature and social media.

Ali Reilly, Marketing Manager of Goodlife, said: “We’re thrilled to be working with Together to encourage more people to start eating vegetarian food, even just part time. The rise of flexitarianism and VNATS (veggies now and then) has been huge recently, and the market growth has been astronomical. Over 14% of adults now say they’re interested in limiting or reducing their consumption of meat or poultry in the future, and we’re here to help them do just that.”


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