Launching a new sandwich brand with Tesco
Tesco is a leading supermarket and household brand with over 3400 stores across the UK. Although they sell hundreds of own-branded products and other popular brands in store, they wanted to develop a new sandwich brand to be sold exclusively in Tesco stores.
The brand development piece focused on the launch of My Global Kitchen, a premium collection of two sandwiches and two wraps influenced by world flavours. The aim is to give consumers a break from the everyday lunch. Creative and strategy work included a social media launch, advertising, influencer campaign and photo shoot for product photography.