Jasper Hill is a working dairy farm with an on-site creamery in the Northeast Kingdom of Vermont. Among other things, they’re well-known for their professionally aged and marketed cheeses that are widely available across the USA. So how is it that a family-owned farm over 3,500 miles and one ocean away chose us to help them with some new packaging designs?
As part of the MMR Group, which has a strong international presence, we’re able to offer clients a more holistic proposition – one that has already led to projects for Mondelez and Coke Cola. Now, in collaboration with MMR Express, we’re leveraging the expertise of both agencies on behalf of Jasper Hill Farm, helping them with some new packaging designs so they can transition from “over the counter” cheese products to ones that are sold pre-packed directly from the chiller.
The new packaging designs will establish the brand as a premium artisan cheese maker with a look and feel that reflects the quality of the product and the values of the farm. Through MMR Express, all our designs are informed by shopper and consumer profiling and then refined following packaging and concept testing. By combining resources in this way, we ensure the final packaging designs are as compelling to consumers in the real world as they look in design.
The new designs will soon enter the testing phase ready for launch later this year, so we’ll be able to share the final designs then. In the meantime, you can take a closer look at Jasper Hill Farm here.