Earlier in the year we won a pitch to lead the creative strategy for Leasing.com and develop a series of heavy-weight campaigns that would strengthen their position as the UK’s number 1 car leasing brand. Exciting stuff – but then COVID happened.
So, instead we had a steady couple of months getting things ready behind the scenes, quietly making plans with the team over at Leasing.com, and waiting for those “green shoots” the government is so fond of talking about. Turns out we didn’t have long to wait and an opportunity presented itself when Leasing.com was selected from over 200 applicants and awarded the Sky Adsmart 100 SME free media campaigns.
Three weeks later following a huge amount of work involving pre-production, script writing, storyboarding, voiceover recording, editing and post-production, all with limited assets, tight budgets, and the complexities around financial services thrown in for good measure, we produced a TV ad that will change the way people think about finding a new car – one that we plan on repurposing for digital use ready for when we ramp up the online marketing. Check it out below:
The TV ad first aired on Sky TV on 8th July and will run for four weeks, plenty of time to position the brand front and centre in the minds of lease-savvy deal chasers and novices alike, and capitalise on growth in the market. It seems that while dealership showrooms had been closed, there has been a noticeable shift towards online shopping that’s led to an upsurge in car leasing sales. So much so that within six months we may well find ourselves in a new environment where car leasing is the go-to option for the majority of consumers. Good thing we’re already thinking about the next campaign.