A beautiful website is no good if your customers can’t find it. And since organic search remains the dominant source of web traffic, we’ve made sure SEO forms a core part of our website build process. We’ll look at things like having an organic strategy, which includes making a comprehensive review of the search market with keyword and competitor analysis, as well as identifying who your online audience is and how you can reach them. Our aim is always to spot opportunities to improve your website ranking and acquire valuable, high quality search traffic.
The old adage of SEO – that content is king – is still very much true. For that reason, we can help you develop organic content for your website that’s tailored to your audience, is research-led and focused on using long-tail keywords for high quality search traffic. We can support you with everything from putting together a content strategy to creating the content calendar.
PPC is all about helping you reach the right customers, at the right time, in the right places, for the right price – and we can do this in a variety of ways. Paid search is one of the most cost-effective marketing channels available, bolstering your SEO efforts while helping you reach your customers when they’re looking for you.
With paid search we can help you with everything from a full market review, competitor analysis and keyword research, to tailored one-off or ongoing campaigns designed to integrate with your other marketing efforts and complement your online and offline campaigns. We always take a data-led approach and continually monitor and tweak performance to cut wastage, improve efficiency, and drive results.
We can also support you with paid display advertising and video advertising. For paid display we’re focused on creating engaging ads and rich formats, while making good use of powerful audience and contextual targeting. When it comes to video advertising, we’ll help you produce and deliver the highly engaging and targeted content for the likes of YouTube.