All Bar One is a popular chain of around 50 bars spread across the UK. While all kinds of customers stroll through their doors, are alignment and brand review towards the end of 2018 led them to target a particular market: young millennial women. Using their new approach and a fun, friendly tone of voice, we reinvented their social media with a solid strategy and beautiful content.
Most importantly, we made that content consistent. Our design team created a set of mini guidelines just for social, ensuring their fashionable look and feel was realised in the right way for the right platforms.
To tie in all together our social teams run regular photoshoots, snapping the brand target audience as they catchup over brunch and cocktails.