Belvoir’s festive Instagram table was one of our most ambitious social projects yet. To build buzz around their seasonal drinks and make Belvoir Drinks part of the winter party season, the brand asked us for a Christmas campaign. We proposed a continuous Christmas table, filled with Belvoir-infused dishes and cocktails plus plenty of hero products.
Each part of the table reflected a different celebration, from relaxed dinners to fancy three-course meals, and users could interact with posts to get recipes and hosting tips. Production, photography, styling, editing, copywriting – we did it all. Our content reached more than 2.6 million unique users, generated over half a million videos views, and led to 10% growth of the brand’s Instagram.