Dax wanted a modern fast-paced film to explain its data and music heritage. However, as an international brand with a global audience, the creative needed the flexibility to work across everything. That meant finding the right balance between something generic enough to appeal to a wide audience without compromising on creativity and message.
The final film tells Dax’s story using carefully chosen stock that had the energy and inclusivity we needed. On-screen animated text supports the visual storytelling and ensures the film works well whether it’s watched online of off..