When we met the British Game Alliance, there was no eat wild. They initially came to us for help redefining the BGA, a quality assurance scheme for the shooting industry, to make it more palatable to consumers. We had a better idea.
During our brand workshop we realised consumer misconceptions were a huge issue for game.
By creating a consumer-focused campaign separate from the rules and regulations of the BGA, we were able to create an entirely new foodie brand that consumers would love. We defined, named, and visualised the eat Wild brand, leading with a simple message: game is healthy, versatile, and nothing like you might expect.