MULLER

Frijj Redesign

What we did

Redesigning this customer favourite to fit the look and feel of Müller Milk was a juicy challenge; getting it right meant striking a balance between old and new to appeal to loyal customers, stand out on fixture, and complement the Müller Milk brand.

The final product contrasted the trademarked cow print with illustrated flavour identities and a bold logo – and is still totally, recognisably Frijj.