Rich, shareable content became the heart of our new website. We introduced an all-new cocktail section that users could search, try, and share, enticing them to spend longer browsing. We made the site fully responsive, improved navigation, and created some stunning designs, too.
Our redeveloped site vastly improved the user experience.
That’s reflected in the results. The site’s bounce rate dropped 34%, which means content is more relevant to visitors. Plus, visitor numbers continue to climb month-on-month, with a 114% increase over 6 months compared to the previous year. That’s more than 50% over our KPI for that period.