London Road Safety Council wanted to tackle excessive mobile phone use in London and raise awareness of these issues. The main objective for the content was to steer away from traditional road safety adverts.
Our in-house creative team devised a conceptual series of videos, with a fluid and exciting format, optimised for Facebook and Instagram channels. As part of this we fully managed the social media distribution, both organically and via sponsored paid posts.
The campaign performed far better than ours and City of London’s expectations. It acheived unprecedented results for the brand, reporting 1.4 million video views and a website traffic increase of over 16,000 click throughs over a 3 week period.