Mor

Brand and Shoot

What we did

To create distinctive digital and social presences for the brand, we had to decide how MOR would speak. Taking influence from accessible food personalities like Jamie Oliver and Ruby Tandoh, we crafted a tone of voice filled with imagery and alliteration designed to make stomachs growl.

Reflecting the ‘Make MOR of mealtimes’ line, we also worked with a chef to create bespoke MOR recipes, which we then styled, photographed, and used as core content for the website, social media, and PR.