We’re always working on something sweet for Müller – whether it’s packaging design for Müller Rice and Müller Light, or their British Athletics partnership products and co-branded Cadbury’s desserts. We even helped Müller create ‘Going the Distance’, a sub-brand that introduced the Tasty B mascot to their packaging for the first time.
We developed an entirely new brand identity for Müller’s milk, cream and butter. Starting with focus groups and workshops, we explored naming, propositions, and packaging that would connect with the overarching ‘Müllerlicious’ proposition.
Our solution features a now trademarked cow print design and creates instant shelf standout. Find it in supermarkets and convenience stores nationwide.