pukka pies

Social Campaigns

What we did

In 2017 , we developed a robust content strategy for Facebook and Twitter that would amplify the brand’s ‘Everything’s Pukka’ creative. To engage the family audience and distance the brand from its previous masculine persona, we introduced rich content including GIFs and carousels, as well as targeted advertising and a change in tone of voice. In the first month we saw a 500% increase in reach and a 200% increase in Twitter impressions – and we doubled the amount of engaged users.