We created an enhanced online experience. Using bold, beautiful imagery, streamlined navigation, and fresh content, we developed a contemporary website that would attract visitors and give them reasons to engage with the brand. And, by incorporating a separate microsite for trade, we gave ourselves more freedom to directly target consumers and support Pukka’s redefined product offering.
Since launch, Pukka have seen their best ever web traffic. In the first month there was a 956% increase in unique visitors and a 994% increase in total visits. Making the site fully responsive has also paid off: over 50% of visitors now access the site from a mobile device. Plus, referrals from social users leapt by 1,418% since we were appointed. That’s what you get with a multichannel approach.