Swytch

A crowdfunding film

What we did

Swytch is one of those brands with game-changing product – an electric bike system that converts literally any bike into an e-bike. They just needed a crowdfunding film to generate some brand awareness and propel them to the next stage of their journey. So that’s exactly what we did.

One very detailed shot list and storyboard later and we had everything we needed to begin filming. The key messages in the film were reinforced with typographic animation overlaid on top of the footage. But the really the tricky part was setting up the moving camera rig and making sure we had all the necessary permissions. The end result was well worth it – the client received a £500k investment within just 48 hours of the crowdfunding launch.