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The current boost in eCommerce is here to stay as consumers look for more engaging ways to interact with brands and products.
So how can your product break through the constraints of the online shopping environment and stand out to consumers against the competition?
Sensory Charged Videos bring to life what it really feels like to experience a brand or product.
Distinctive, product-led short form content allows for deeper consumer connection, reinvigorating opportunities for impulse purchases and supporting key brand value perceptions with emotive, immersive, experiences across product description pages.
AB InBev famously tapped into the ASMR phenomenon to create one of the most talked about advertisements in recent times. Its Michelob Ad is credited by a significant sales impact.
Meanwhile, Nestle has made several ASMR style advertisements across Asia that tap into the emotional expectations created by the act of unwrapping its Dove bar.
Coca-Cola created the ‘Try Not To Hear This’ campaign that featured key sonic moments that are felt across the user experience – from the sound of the red bottle cap releasing, to the lively fizz of the pour.
We begin by exploring the user experience of your product in detail, working with a team of Sensory Scientists from our sister agency MMR Research. They’re able to deconstruct the entire sensory experience of your product, within a competitive context, which allows us to understand from a consumer’s point of view which key moments truly matter and which are unique to your brand.
This expert sensory lens takes Sensory Charged Video far and beyond typical product film and photography, capturing the holistic experience of your brand, packaging and product.
We then collaborate and develop rich, emotive language to align your brand message with the product experience.
This allows us to champion the key sensory moments, through the messaging of your brand to generate a concise and clear communications brief.
Next, we get to storyboarding the ideal creative realisation of your product experience and brand equities.
This is where we bring in our Creative Directors to identify the ideal flow, content style and production plan to bring your video to life.
Our in-house production team transforms the sensory, product and brand insights into a compelling creative film, bespoke for your brand, strategy, direction and product.
A sensory charged video to showcase a sensory charged experience.
Biotiful wanted to take a proactive approach to capture valuable impulse sales as grocery shopping was experiencing a rapid transition online.
After MMR's sensory experts and target consumers deconstructed the full product experience, a creative brief was formed.
Our talented video production team delivered a suite of social and eCommerce edits within a few short weeks which the brand put to use straight away.
The result? Increase in online brand share, distinctiveness and memorability. Not to be taken for granted in an increasingly challenging retail environment.
Biotiful achieved this using the Standard Package
Sensory Deconstruction
Production Planning
Production & Outputs
In addition to Standard:Sensory Deconstruction
Production Planning
Production & Outputs
In addition to Plus:Sensory Deconstruction
Production Planning
Production & Outputs
We get that sometimes you’ll be after a little more info, but aren’t quite ready to get in touch. Have a browse through our frequently asked questions and then drop us a line.