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Sensory Charged Video:
How to unlock your product experience, online.

Creating sensory-led eCommerce content for the world’s leading brands.
How can sensory supercharge your brand?
How can sensory supercharge your brand?

The current boost in eCommerce is here to stay as consumers look for more engaging ways to interact with brands and products.

So how can your product break through the constraints of the online shopping environment and stand out to consumers against the competition?

Sensory Charged Videos bring to life what it really feels like to experience a brand or product.

Distinctive, product-led short form content allows for deeper consumer connection, reinvigorating opportunities for impulse purchases and supporting key brand value perceptions with emotive, immersive, experiences across product description pages.

What is it, exactly?
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What is it,

  • Experience-led, tailored video content that boosts engagement and drives sales.
  • Deconstruction of your product experience by sensory experts.
  • Your key sensorial, emotional and functional brand moments brought to life through film.

What is it,

  • Experience-led, tailored video content that boosts engagement and drives sales.
  • Deconstruction of your product experience by sensory experts.
  • Your key sensorial, emotional and functional brand moments brought to life through film.
Scv what 2
the process

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  1. Deconstruct

    We begin by exploring the user experience of your product in detail, working with a team of Sensory Scientists from our sister agency MMR Research. They’re able to deconstruct the entire sensory experience of your product, within a competitive context, which allows us to understand from a consumer’s point of view which key moments truly matter and which are unique to your brand.

    This expert sensory lens takes Sensory Charged Video far and beyond typical product film and photography, capturing the holistic experience of your brand, packaging and product.

  2. Generate

    We then collaborate and develop rich, emotive language to align your brand message with the product experience.

    This allows us to champion the key sensory moments, through the messaging of your brand to generate a concise and clear communications brief.

  3. Storyboard

    Next, we get to storyboarding the ideal creative realisation of your product experience and brand equities.

    This is where we bring in our Creative Directors to identify the ideal flow, content style and production plan to bring your video to life.

  4. Create

    Our in-house production team transforms the sensory, product and brand insights into a compelling creative film, bespoke for your brand, strategy, direction and product.

    A sensory charged video to showcase a sensory charged experience.

Case Study: Biotiful Dairy
Bringing product experience to life through sensory video

Biotiful wanted to take a proactive approach to capture valuable impulse sales as grocery shopping was experiencing a rapid transition online.

After MMR's sensory experts and target consumers deconstructed the full product experience, a creative brief was formed.

Our talented video production team delivered a suite of

social and eCommerce edits within a few short weeks which the brand put to use straight away.

The result? Increase in online brand share, distinctiveness and memorability. Not to be taken for granted in an increasingly challenging retail environment.

Biotiful achieved this using the Standard Package

the results

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  1. +7% Online brand share
  2. +8% Brand distinctiveness
  3. +9% Brand memorability
From £9,500

Sensory Deconstruction

  • Expert sensory consultants evaluate and deconstruct your product within competitive context
  • Detailed sensory cameos of up to 10 products assessed across usage touchpoints

Production Planning

  • Creative brief
  • Storyboard & script

Production & Outputs

  • 20 second Sensory Charged Video
  • Blend of bespoke & stock footage
  • Multi-channel format for use on all social platforms

Example Output

From £19,000

In addition to Standard:Sensory Deconstruction

  • MMR’s trained expert sensory panel will interrogate and quantify key distinctive elements of the experience of up to six products identified by the expert sensory consultant category review
  • Beyond detailed cameos a 1hr sensory consultation with our experts offers clear recommendations for key sensory focus points to be included in the video

Production Planning

  • Model and/or actor sourcing
  • Storyboarding for 3 sensory burst edits

Production & Outputs

  • Studio based footage
  • Full camera crew, lighting & studio set up
  • 1 model/actor
  • 3 sensory burst edits up to 40 seconds each
From £49,500

In addition to Plus:Sensory Deconstruction

  • Further deconstruction of your product & brand experience with target consumers
  • Exploration of product experience and key ASMR factors with up to 4 articulate, creative consumers in two 2hr virtual workshops, led by MMRs expert sensory consultants
  • Pinpoint the ideal consumer moments of truth for additional creative direction

Production Planning

  • Full, detailed pre production with one of our Creative Directors

Production & Outputs

  • 30 second Sensory Charged Video
  • Bespoke on location footage
  • 2 models/actors
  • Make up artist and stylists
  • Sound engineer
  • 2 sensory burst edits -10 seconds each
  • 4 sensory burst edits 5 seconds each

What's it all about?

We get that sometimes you’ll be after a little more info, but aren’t quite ready to get in touch. Have a browse through our frequently asked questions and then drop us a line.What is a Sensory Charged Video?How much does it cost?What type of outputs do I get from a Sensory Charged Video?What level of involvement is needed by my team?What regions can you cover?I’m interested, what are the next steps?