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We’re all big fans of instant gratification - and AI delivers just that. And while it’s already taken the digital marketing industry by storm in previous years, 2025 is going to see AI-powered tools being pushed out to every corner of the world wide web - oftentimes in ways you can’t even detect!
Think chatbots that slide into your DMs with next-level rizz. AI-generated content that’s freakishly-human like. A hilarious comment on Insta that’s generated by - you guessed it, AI.
Brands are leveraging the power of AI to provide real-time customer support and genuine, personalised experiences to help satiate our innate desire for immediacy and customisation. Because let’s face it - AI has a way of making us feel special. Even if it comes across as a bit futuristic and scary!
We’ve all been there. Content creator posts video. Content creator is wearing nice top. We head to the comments to see where the top is from. No replies. Eventually you find a comment saying to check their LTK. Too long - the desire is gone!
But with shoppable videos, you’ll be able to buy the items featured in a video with a single click.
Shoppable videos remove friction from the buying process, making it easier than ever for consumers to make purchases directly from engaging content. Talk about tapping into our need for instant gratification!
Interactive, easy, and programmed to take advantage of our impulses, shoppable videos will change the game for brands looking to elevate.
Imagine asking Alexa where to buy the latest Sambas and getting an instant answer - that’s the future! With the rise of smart speakers and voice assistants, voice search is becoming a game-changer for companies looking to target busy consumers.
In 2025, optimising content for voice search will be crucial for brands looking to stay relevant. Because we’ve got places to go and people to see - people on the go need quick, efficient and trusted answers. And optimised voice search does just that.
Generic marketing is out and hyper-personalisation is in. Hitting the sweet spot of our desire for recognition and relevance, hyper personalised marketing created just for us means we’re much more likely to engage and convert.
How? The power of data.
With more and more brands getting super savvy with data, they’re able to craft clever marketing messages tailored specifically to individual preferences and behaviours. This method of marketing is all about making customers feel like they really are the main character in their story. And it works!
Consumers are prioritising sustainability and social responsibility like never before. With more and more creators calling out companies for “greenwashing” and sketchy supply chains, brands that showcase their commitment to the planet and social causes are likely to win big in 2025.
If your business has sustainable business practices and top-notch social responsibility, it’s time to shout it from the rooftops. Consumers want to support brands that reflect their values.
And there you have it, the 2025 digital marketing trends guaranteed to take your strategies to the next level. With a year defined by innovation and excitement, 2025 is going to be bigger and better than ever before.
