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We’re in the business of changing your consumers’ behaviour and increasing their rational and emotional connection to your brand. Our in-house behavioural scientist Paulina Lang assists us in making rounded and considered solutions that mix intuitive creativity with evidence-backed insights. With this magic mix, we can help you understand consumer barriers and design solutions to overcome them. We help you get into the hearts and heads of your target consumer to influence what they do next.
So how does it work?
Behavioural Science provides us with a framework of thinking that doesn’t stop intuitive creativity but actually assists in making more rounded and considerate solutions to client challenges. First we understand the barriers stopping consumers from doing what we want them to do. Then we design solutions to overcome them. Depending on the project, this could affect everything from the creative and messaging to the user journey. Because once we understand the barriers, we tweak and tailor campaigns, websites and experiences with pinpoint accuracy to increase the rational and emotional connectivity to your brand.
Whether it’s getting people to buy a product or persuading them to use a service, our goal is to influence consumer decisions. So first, we need to understand it. Here’s what we know. For a long time, the assumption was that people weigh up all available information, calculate the pros and cons and then make a decision. In the world of marketing, that would mean brand choices and buying decisions are made rationally. Well, you know what they say about assumptions.
Studies now show that many of our decisions are made unconsciously, even irrationally, because it just felt right. The fact is, our behaviour is highly influenced by context and emotion, and our decisions can easily be swayed. It means every time a consumer interacts with your app, browses your website, picks up a product in store, or sees your campaign in the real world, we have an opportunity to get inside their hearts and heads – we have a chance to influence what they do next.
Find out more about behavioural science from our recent blogs.
