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We’ll say this as gently as possible - brands, stop overlooking your B roll! Your followers want in on the real, unfiltered side of your brand and BTS content helps you achieve just that. Whether it’s a peek into office life, the product creation process or funny team shenanigans, BTS posts humanise your brand and build trust with your audience.
Need some inspo? Check out Glossier’s Insta page - they nail BTS by sharing videos and photos from their product development process. With followers who routinely engage with their B-roll and raw and unfiltered content, Glossier has successfully positioned itself as a relatable and transparent brand.
If you’ve never dabbled in BTS work before, start off slow with Instagram stories for day-to-day snippets of B roll content. You’ll be surprised to see just how many people engage with the authentic elements of your brand!
UGC often outperforms traditional, paid content. Why? It builds social proof, fosters community and provides you with authentic content. But how can businesses encourage their customers to share photos and videos featuring their products?
From being featured in a company’s Insta stories to winning free shipping for a month, there are various ways brands can entice their audiences to share content. Take Starbucks for example. They excel at UGC by reposting customer photos of their cosy cafe moments. While this not only engages the community and helps users feel special and noticed, it also showcases their products in real-life settings.
Engage with your community by liking, commenting and sharing posts. You’ll be surprised just how much love brands get when they directly connect with their audience!
It’s always best to get ahead of the curve with brand-owned how-to tutorials and tips showcasing how to use your products. Otherwise, you risk outside creators doing the hard work for you with improper methods and bad reviews.
Whether you’re demonstrating how to use your product in a fun and engaging way or are sharing industry-related knowledge, how-to tutorials and tips position your brand as a thought leader in your space.
This is where Instagram Reels come in handy. Make sure you add closed captions to enhance engagement!
Who doesn’t like free data!? Get your audience involved with interactive Stories and polls by posting fun questions relating to your brand. This not only boosts engagement but also provides valuable insights into your followers’ preferences and interests.
Nike does a great job with interactive Stories when it comes to gathering feedback on new product designs. By involving their community in the decision-making process, Nike successfully positions itself as a brand that cares about its audience.
Mix up the interactivity with polls, quizzes, sliders and Q&A sessions. Keep it light and fun to encourage participation from your followers.
Grow your brand and build trust with influencer collaborations on Instagram. Seek out influencers with loyal followings as they are likely to position your content in the most authentic and relatable manner. But don’t shy away from micro-influencers! The goal here is to seek out trusted social media personalities with a strong following. Having more followers doesn’t necessarily equal community trust!
A good tip when working with influencers is to provide them with the creative freedom needed to ensure your collaboration feels authentic and resonates with their audience without feeling overly edited and controlled. There’s a reason why these influencers have such a loyal following - you’ve got to trust them!
Instagram is meant to be fun - don’t be afraid to get creative and experiment with different content ideas! From BTS magic and UGC to interactive Stories and influencer collabs, our top 5 Instagram content strategies will help you connect with your audience and elevate your brand.
And if you need a bit of extra help, make sure you get in touch with our award-winning team to find out how we can turn your Instagram slump into growth.
