🏆🏆🏆 We're thrilled to announce that we won 3 IPM awards in September! Read more about the projects and awards here. 🏆🏆🏆
As Easter approaches, we’re diving into the world of Easter chocolates and packaging. We asked our team to share their top picks for the most eggstraordinary designs. Join us as we unwrap our favourites and dive deeper into the packaging we all love to tear open!
Mark put two of his favourite Easter eggs into the basket this year. The first is from Coco Chemistry.
We love the eco-friendly vibes of this packaging! What's great about it is that it's fully recyclable at home. Despite being made from the same material as your standard Amazon delivery packaging, they've managed to infuse it with a fun and premium feel. The shape and the view of the foil underneath add a nice touch, giving it a high-quality feel. We love the way the design looks like a lantern. It's the little details that make all the difference here.
The second on Mark's list is from Happi.
Happi's egg packaging stands out with its playful illustrations and vibrant colours, making it a refreshing choice amongst traditional Easter treats. It radiates joy and perfectly aligns with the brand's mission of offering top-quality, healthy, and fun plant-based treats for children.
Next up we have Ady's choice, and if you’re a peanut butter fan you’ll love it! He’s chosen the more sensory route with Reese’s ‘Anything But Ordinary’ campaign as his top pick.
The video showcases the delicious process of filling chocolate eggs with their iconic creamy peanut butter, accompanied by a captivating voiceover by comedian Henry Parker to entice viewers. The piece is both soothing and also makes your mouth water!
Our Senior Design Eggs-pert, Chris, chose Le Chocolat as his favourite design this year. Le Chocolat, make their own chocolate from scratch, meaning they roast, crack, grind and conch the cocoa bean to transform it into chocolate before moulding it into their playful designs.
They haven't just thought about the packaging but also the designs of the chocolates. They’ve created some amazing shapes, characters and designs, showcasing simplicity is key. They also have a video on how the chocolate is made which is mesmerising to watch.
Last but not least, let's dive into Jen’s Easter picks. M&S has truly outdone itself this year with a delightful array of chocolate characters, alongside the sleek and sophisticated M&S Collection eggs.
Meanwhile, Divine presents a sustainable twist with their latest Easter chocolates, boasting a remarkable 40% reduction in packaging. Their flat eggs not only embrace eco-friendliness but can also fit through the letterbox. What more could you ask for?
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Photo credits and sources:
Photo by Annie Spratt on Unsplash
https://www.cocochemistry.co.u...
https://www.lechocolat-alaindu...
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