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Get your audience in the festive spirit with countdown challenges that keep them coming back for more. Whether it’s a daily or weekly countdown to Christmas or New Year, these challenges create a sense of anticipation and excitement around your brand.
As an example you could create a ‘12 Days of Giveaways’ series, offering small prizes each day for participation, like sharing a post, creating a duet or tagging a friend. Another idea? Share ‘5 Days of Festive Party Prep’ hacks, from last-minute recipes to easy décor tips, building buzz for a big reveal or product.
Countdown challenges encourage repeated engagement, turn followers into loyal participants, and tie your brand to the season’s excitement. It’s a great way to build festive spirit and even get your employees involved in spreading the festive cheer!
Make your products the star of the season with creative, TikTok-inspired holiday content. From playful trends to clever storytelling, this approach ensures your brand feels festive and fun while staying memorable. TikTok Shop has also become a go-to tool for brands to drive sales directly within the platform, especially during the holiday season so be sure to use this to help spotlight your products where you can.
Another great way to promote your products is by partnering with influencers, brands can seamlessly showcase their products in authentic, engaging ways that resonate with their target audience. Take Gymshark as an example, they regularly team up with a diverse range of influencers to highlight their activewear. During the festive season, brands can really leverage this power as many people take to social media for present inspiration!
@fitnesswithsaz gymshark try on haul ✨🫶🏼💗 Which outfit is your favourite?! Besties! I still remember the day I bought my first ever @gymsharkwomen outfit to workout in 7 years ago!! To now be working with them is such an honour and is why I am so excited to bring you this haul and also my code ✨SARAHM✨ which gets you 10% off your orders! Outfits in the video: (all are XS) 🍓pink lemonade hoodie & joggers 🍓puffer jacket 🍓power high rise shorts and power midi zip jacket 🍓fleece lined long top and pocket leggings 🍓everyday halter neck ribbon tank and leggings @Gymshark #gymshark #gymsharkwomen #gymshark66 #gymsharkwoman #gymsharkhauls #gymsharkhaul #gymsharktryonhaul #tryonhaul #gymsharkhaul2023 #gymsharknewreleases #activewear #gymwearhaul #fitnessinfluencer #ukfitfamily #fyp #foryoupage #viral
♬ greedy - Tate McRae
Influencers add credibility and relatability to product promotions, while TikTok Shop makes it easy for viewers to purchase with just a few taps. Combined with festive themes like gift guides or last-minute holiday buys, this approach can help drive seasonal sales and keep your brand top-of-mind during the busiest shopping season of the year.
TikTok is the ultimate playground for seasonal trends, and the holiday season is packed with them! By tapping into trending festive hashtags, filters, and effects, your brand can create relatable, shareable content that feels fresh and relevant. Below are just a couple of ways to jump on the festive season trends:
Use TikTok’s fun holiday filters, like snowflakes, Santa hats or even the Grinch, to add a festive touch to your videos.
Participate in trending holiday hashtags like #ChristmasVibes, #HolidayMood, or #FestiveFun to join the conversation. Look at what's trending in your industry and always try to use those most relevant to your brand.
Create duet or stitch videos reacting to popular holiday clips, adding your unique spin or showcasing your products in a festive context.
And don’t forget, keep up to date and use those trending sounds, as we get closer to the big day more and more festive sounds will become trending!
Jumping on trending content keeps your brand relevant and shows you’re in tune with what’s happening on TikTok. This increases your chances of being featured on users' For You pages, boosting engagement and helping your brand go viral in time for the holidays! But remember don’t just start jumping on trends just ‘because’. You need to ensure they resonate with your business and are relevant for them to have full effect.
The holiday season is your brand’s time to shine, and TikTok is the perfect stage to spread festive cheer, connect with your audience, and drive engagement. Whether you’re sparking excitement with countdown challenges, spotlighting products in creative ways, or hopping on the latest trends, these ideas will help you create your festive content plan with flair.
Ready to sleigh your TikTok strategy? Let’s make it a season to remember and if you need help with your social content you can get in contact with our team today!
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Header Image: Videocall on New Year's fair, Photos - Envato Elements
Get ready to sleigh the season on TikTok! Whether you’re jingling all the way with festive fun or wrapping up your products in holiday cheer, TikTok is the perfect place to sparkle and trend this season. Let’s review some merry and bright content ideas to help your brand shine this holiday season.
Take a peek behind the lens with Anil, our Creative Director, as he tells us about the magic behind photoshoots. From Sparking inspiration to navigating last-minute twists, he covers the highs and hurdles of bringing a campaign to life through photography and video. Read on to discover more!
With over 1 billion active users worldwide, TikTok offers a huge opportunity for brands to engage creatively with their audiences. The app, with its highly engaging short-form video format, is especially effective at humanising your brand and reaching younger demographics in a fun and authentic way. However, creating content that resonates on TikTok can be challenging, particularly if you’re unsure where to begin.
