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The campaigns that go viral, spark conversation, and actually drive results don’t happen by chance; they're the result of bold ideas, emotional intelligence, and flawless execution.
At Together, we believe that the best way to create something fresh is to study what’s worked before, not to copy it, but to understand why it worked, so you can apply those lessons to your own brand. Here are 10 campaigns that captivated audiences worldwide, along with the strategies that made them unforgettable.
This year marked Hooch’s 30th birthday, and Together Agency helped the brand celebrate with a bold summer campaign that quickly went viral. From playful, nostalgic content to posts that struck a chord with music and pop culture fans, Hooch reminded the world that it’s not just a drink, it’s an attitude. One post even gained traction after being reshared by Liam Gallagher, amplifying reach far beyond expectations!
Why it worked: It tapped into cultural nostalgia while keeping things fresh and playful. By leaning into humour, music, and social media virality, Hooch created a celebration that fans wanted to be part of.
See it here: Hooch – 30th Birthday Summer Campaign
For Aqua Sana, Together Agency delivered a campaign that was nothing short of a production masterpiece. From a large-scale shoot to the creation of a huge physical portal as the centrepiece, the campaign blended stunning visuals with a sense of immersive escapism. The creative direction brought to life the rejuvenating experience Aqua Sana offers, making the brand’s wellness promise tangible and aspirational.
Why it worked: The scale and creativity of the production made the campaign unforgettable. By combining striking visuals with storytelling rooted in wellness, Aqua Sana transported audiences into its world.
See it here: Aqua Sana – The Portal Campaign
When the world was in lockdown in 2020 and sports events were cancelled, Nike delivered a masterpiece. “You Can’t Stop Us” featured a split-screen montage of athletes from different sports, backgrounds, and abilities, edited so precisely that movements from one athlete perfectly flowed into the next. It wasn’t just a highlight reel, it was a message of resilience, unity, and hope during a time of global uncertainty.
Why it worked: Nike didn’t try to sell shoes; they sold belief. The visual editing was technically brilliant, but what made it stick was the emotional connection. It reminded people that sport, like life, is about persistence.
See it here: Nike – You Can’t Stop Us
Every December, Spotify drops “Wrapped,” a personalised year-in-review that turns listening habits into vibrant graphics. Users see their most-played songs, favourite artists, and quirky listening stats then share them on social media. Suddenly, timelines everywhere are flooded with Spotify content, creating one of the most organic brand takeovers in marketing.
Why it worked: It turned data into a celebration. The campaign works because it’s about the user, not Spotify. People love to share content that reflects their personality, and Wrapped taps directly into that desire.
See it here: Spotify – Wrapped
Coca-Cola replaced its iconic logo with popular first names on bottles, encouraging people to find a Coke with their name or the name of someone they love. It became a scavenger hunt, a gift idea, and a social media trend all at once.
Why it worked: The genius was in making a global brand feel personal. By combining the universal joy of seeing your name in print with the social act of sharing, Coca-Cola turned a simple product into an experience.
See it here: Coca-Cola – Share a Coke
Apple turned its customers into its photographers. The “Shot on iPhone” campaign showcased stunning user-submitted images across billboards, social media, and print, proving that the iPhone camera could rival professional equipment.
Why it worked: It gave customers a sense of pride and ownership while subtly reinforcing the product’s quality. It’s authentic advertising, real people using the product in real life.
See it here: Apple – Shot on iPhone
Barbie’s marketing for its 2023 movie was a cultural takeover. From an AI-powered “Barbie Selfie Generator” to pink billboards, brand collaborations, and a flood of “Barbiecore” fashion trends, the campaign turned into a months-long celebration.
Why it worked: It went beyond promoting a movie, it created an immersive brand world where fans could actively participate. The mix of digital interactivity and real-world events kept audiences engaged.
See it here: Barbie – Selfie Generator
These campaigns succeeded because they weren’t just selling products, they were selling ideas, values, and experiences. Each one tapped into a deep understanding of its audience, then delivered something emotionally resonant and culturally relevant. The real magic wasn’t in the ad spend or production quality alone, but in how each brand made people feel part of the story.
So, before launching your next campaign, ask yourself: What emotion do I want my audience to feel? How can I make them part of the journey? What will make them care enough to share it with the world? The answers to these questions could be the blueprint for your next breakthrough idea.
Now’s the time to turn inspiration into action. Ready to make your next campaign go viral? Reach out to us, and let’s create something unforgettable.
