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Social media reporting tools are how you find that truth. They help you cut through the noise, understand impact, and make smarter moves with your content. When used well, these tools shift your team from reactive to proactive, from guesswork to strategy.
Here’s our carefully curated list of the best social media reporting tools trusted by growing brands and why they’re worth your time.
Sprout Social is a full-suite platform for brands that want to manage, measure, and optimise everything from one place. It offers detailed cross-channel analytics, competitive benchmarking, engagement tracking, and sentiment reporting all beautifully packaged into exportable dashboards.
It’s especially useful for brands working across multiple accounts or with internal and external teams. With features like ‘Smart Inbox’ and automated post-performance breakdowns, Sprout doesn’t just report on data, it turns it into insight.
Its clean UX and strong collaboration tools make it a smart choice for both marketers and decision-makers who want reporting that tells a story, not just a spreadsheet.
Hootsuite remains a staple in social media management for a reason. It combines post-scheduling, team collaboration, and reporting in one simple interface. The platform allows you to track performance over time, measure ROI, and monitor keywords or mentions to keep tabs on brand health.
For growing teams, Hootsuite is incredibly flexible. It works well whether you’re managing a small account or handling dozens of client pages. And with integrations for everything from Google Analytics to Canva, it can become a central hub for content and strategy.
Plus, its robust training library Hootsuite Academy is widely used to bring teams up to speed on everything from basic posting to advanced performance optimisation.
Brandwatch is more than a reporting tool, it’s a listening engine. It collects and analyses real-time conversations across social platforms, news sites, forums, and blogs, offering in-depth sentiment analysis and trend forecasting.
It’s ideal for brands who want to deeply understand how audiences feel, not just how they interact. This is particularly valuable during launches, crises, or moments when brand perception needs to be closely monitored.
Its advanced segmentation tools allow teams to filter by topic, emotion, or influencer impact, providing nuanced insight that goes beyond likes and shares. This helps creative and strategy teams align messaging with what the world is actually talking about.
For brands who value clarity and speed, Metricool is a surprisingly powerful tool in a lightweight package. It gives you at-a-glance performance dashboards for every major platform plus blog traffic, ad spend, and campaign comparison tools.
It’s real-time analytics help you track engagement throughout the day, so you can understand not just what worked, but when and why. This makes it especially helpful for reactive content planning and adjusting campaigns on the fly.
It's simple, shareable reports also make it a great option for freelancers or boutique agencies managing multiple brands with tight timelines and limited resources.
When connected with data pipelines like Supermetrics, Looker Studio becomes a powerhouse for custom reporting. It allows you to build fully tailored dashboards using performance data from Instagram, Facebook, LinkedIn, YouTube, and more, perfect for blending social with website or ad performance.
Looker Studio is ideal for marketers who love data storytelling. You can design branded visual reports, track KPIs over time, and provide exec-level dashboards that answer real business questions, not just marketing ones.
It’s also budget-friendly, making it a top choice for scaling teams or marketing departments that want deep insight without high monthly fees.
Social media isn’t about chasing metrics, it’s about creating meaningful momentum. These tools help you see beyond surface-level engagement to understand why people are responding, what they’re reacting to, and how you can serve them better.
At Together, we don’t just believe in marketing that works, we believe in marketing that matters. Whether you’re launching your first product, scaling a campaign, or refining your brand voice, insights are what keep the story real and the growth sustainable.
Need help setting up the right reporting system for your team? Want to turn insights into sharper strategy? Let’s talk.
Let’s build something bold. Let’s make it measurable. Let’s make it unforgettable.
