London, UK: Together Agency, a UK-based insight-driven creative agency, is proud to announce its win at the prestigious IPM Awards, where they secured the coveted title of "Best Use of Social Media/Influencers" for its Eden Mill 1655 Club campaign. The award-winning campaign featured a combination of social media and influencer marketing to drive awareness and engagement for the renowned Scottish distillery, Eden Mill.
The Eden Mill 1655 Club campaign emerged as a standout contender due to its impressive results, boasting a staggering 15,000% return on advertising spend (ROAS). The campaign garnered over 1 million impressions across the META and Twitter platforms, all achieved with a modest ad spend of under £2,000. Remarkably, the campaign also led to the sale of 52 exclusive whisky casks, each with an average value of £5,500.
The campaign had two primary objectives: first, to establish Eden Mill's presence and elevate its status in the competitive world of whisky, and second, to generate registrations for the 1655 Club membership while selling the limited-edition casks. Recognizing the need for a tailored approach, Together Agency came up with distinct ads to resonate with different audiences, including Scotland enthusiasts, whisky connoisseurs, and spirit lovers.
"Walking away with the 'Best Use of Social Media/Influencers' award at the IPM Awards is a testament to the creativity, strategic thinking, and dedication of our team," said Saumya Kala, Social Media Manager at Together Agency. "We are thrilled to have achieved such outstanding results for our client, Eden Mill, and are grateful for the recognition from the IPM Awards."
The creative execution of the campaign was meticulous, with phases dedicated to awareness, consideration, and conversion. Each phase featured content specifically designed to cater to the unique needs and interests of the target audience, ensuring maximum engagement. The impact of the campaign was nothing short of remarkable with Eden Mill selling out their exclusive whisky casks during the 2nd and 3rd phases of the ad series.
Together Agency's win at the IPM Awards highlights their innovation and prowess in the field of marketing. Their collaboration with Eden Mill remains a shining example of creative excellence, strategic thinking, and outstanding results.
For more information about Together Agency and their award-winning campaign for Eden Mill, click here.
About Together Agency
Together Agency is an innovative creative agency specializing in transformative campaigns that captivate audiences and drive impactful change. With a flair for storytelling and an unparalleled commitment to excellence, Together Agency creates memorable brand experiences that resonate across a multitude of channels.
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