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The “Get Ready With Me” trend is still going strong, with creators from makeup artists to fashion influencers inviting users to watch their morning routines or preparations for special events. This trend has a personal, relatable vibe, allowing influencers to connect with their audiences while promoting beauty, fashion, or wellness products. If you type ‘GRWM’ into the search bar in TikTok thousands of videos will come up sharing creators personal favourite products and how they use them.
Pro Tip for Brands: If you are a beauty, fashion, health/lifestyle or apparel brand you should think about partnering with influencers to incorporate your products into GRWM videos. These authentic, behind-the-scenes clips can boost brand visibility and drive engagement.
https://www.tiktok.com/@sarailorenn/video/7241927589319724331
If you’ve spent any time on TikTok, you’ve likely come across the hashtag #TikTokMadeMeBuyIt. This trend features creators showcasing products they’ve discovered and purchased because of TikTok’s influence. Whether it’s a clever kitchen gadget or a trending skincare product, the viral potential of these videos can dramatically boost sales. We’ve especially seen an increase in these videos that link back to the TikTok shop, which has also been a massive feature of TikTok this year.
Pro Tip for Brands: Use this hashtag to increase the visibility of product videos and capitalise on user-generated content. Small businesses especially benefit from TikTok virality, with testimonials from satisfied customers often driving brand recognition and sales.
https://www.tiktok.com/@kellyagywat/video/7412180862705421601?lang=en
Challenges have been a social media staple for years, and TikTok is no exception. In 2024, challenges range from lighthearted to competitive, encouraging users to participate and share their experiences. One standout trend is the “Blue Monday” or “Punching” challenge, where users humorously "battle" over opposing ideas or preferences.
https://www.tiktok.com/@centerparcsde/video/7355911173075750176?lang=en
Pro Tip for Brands: Carefully select challenges that align with your brand’s values and identity. Not every challenge will be a fit, but participating in the right one can help your brand go viral while staying on message.
TikTok thrives on pop culture, with trends often sparked by drama or notable events. In 2024, users shared hot takes on the Kendrick Lamar and Drake feud, sparking meme-worthy content across the platform. Pop culture hashtags trend quickly but fade just as fast, so it’s essential to stay on top of what's relevant.
https://www.tiktok.com/@marvelntuk/video/7367066907398114565
Pro Tip for Brands: Tap into the latest memes and cultural conversations to remain relevant, but ensure they align with your brand tone. Only join a trend while it’s still current to avoid looking out of touch.
ASMR content remains popular on TikTok, offering soothing sounds that help relieve stress or entertain viewers. This sensory-driven trend can easily be adapted for brands, especially in industries like food, skincare, and wellness.
Pro Tip for Brands: Share videos that highlight satisfying noises, whether it’s cooking sounds, product unboxings, or even paper rustling. ASMR is a great way to offer a calming break for your audience while promoting your brand.
https://www.tiktok.com/@rhia.official/video/6966314915715910918
The POV trend is all about putting viewers in someone else’s shoes. Creators film from the perspective of different characters or situations, often adding humour or a relatable twist. For brands, this is a chance to showcase personality and connect with audiences in a fun, lighthearted way.
Pro Tip for Brands: Get creative with POV videos that reflect your brand’s voice. Whether it’s the POV of a quirky customer or a behind-the-scenes look from an employee’s perspective, this trend is highly adaptable and engaging.
https://www.tiktok.com/@together_agency/video/7290953039232503072
TikTok users love behind-the-scenes content, and the “Pack an Order With Me” trend taps into that. These videos show small business owners packing up orders with attention to detail and sometimes a design-focused or ASMR element. They humanise a brand, offering transparency and connection with customers.
Pro Tip for Brands: Use this trend to highlight your fulfilment process, showcase your packaging aesthetics, or share a behind-the-scenes look at how orders come together. It’s a great way to build trust and foster a personal connection with your customers.
https://www.tiktok.com/@stardustbyallie/video/7228340123421789483?lang=en
Immerse yourself in the dynamic TikTok community by actively participating in trending challenges and content. Whether it's dancing to the latest tunes, using trending sounds and filters or contributing your unique spin to viral challenges, active participation enhances your visibility and connects you with the pulse of TikTok trends. However, try to keep in mind not every trend will align with your brand, pick the trends that fit your brand and don’t just create content because of the trend. You don’t want to start compromising your brand's tone of voice or values.
Unlock the potential of collaboration through TikTok Duets. By teaming up with creators or influencers, you can expand your brand's reach and introduce your business to fresh audiences.
The creative power of duets allows you to boost brand visibility and build meaningful connections with the online community. It’s a dynamic way to make your brand stand out and resonate with a wider audience.
Staying agile in the face of TikTok's ever-evolving trends by consistently monitoring the platform is key. Regularly check the FYP Page, Discover Page, and trending hashtags to identify emerging patterns. Adapting swiftly to relevant trends ensures your content remains relevant and resonates with the current TikTok audience. Mixed with your usual TikTok reporting and insights you will be able to see what content works best for your platform and your audience.
TikTok is taking the leap beyond the mobile screen with its latest update, Out of Phone advertising. This feature allows brands to extend their TikTok campaigns to billboards, advertising screens in various places like airports and shopping centres and also at the cinema in the pre-shows. TikTok is currently working with selected partners like VEVO, Redbox and Adomi to bring their ads into real-life situations and expand the experience beyond the mobile screen.
It’ll be exciting to see which other brands start using this feature in the new year and the possibilities it will unlock! You can find out more on TikTok’s blog.
Staying up to date with the latest TikTok trends and updates will be key to your brand's success on the platform. We recommend diving into your brand's FYP and using the search bar to explore the heart of TikTok and see relevant content for you.
We also talked about the latest updates that could impact the way the platform is used, such as longer-form videos and TikTok’s Out-of-Phone advertising. Here at Together, we offer a range of services to help with your social media marketing, why not talk to the team today to see how we can help boost your marketing efforts?
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Photo by Solen Feyissa on Unsplash
