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Case Study Muller Milk 1

Müllermilk

packaging / branding

MILKING IT WITH ONE OF THE UK’S MOST RECOGNISABLE BRANDS

bring all the boys to the yard
Muller 1

Müller is the nation's favourite
dairy brand. We worked with
Müller to create a brand identity
for their milk range by creating and
tradmarking a simple iconic design for
the UK's number 1 dairy brand.

You know the classic Müller cow print you see across their products, advertisements, and the huge lorries you get stuck behind on the motorways? Yeah, that was us.
Our role
Müller needed an
entirely new brand
identity.

We developed an entirely new brand identity for Müller. Starting with focus groups and workshops, we explored naming, propositions, and packaging that would connect with the overarching 'Müllerlicious' proposition.

Trademarking the now iconic black and white cow print design meant that the brand had a point of difference in the market, a brand that was instantly recognisable to everyone in the UK.

And when it came to redesigning their Frijj bottles, Müller came back to us for help.

We knew that Frijj already had a loyal consumer base, so the challenge was changing the design but not losing the core essence that was Müller. Using sensory-driven design and emotive language on the packaging, we combined the trademarked cow print and dialled up the flavour queues to find the perfect representation of flavour and freshness, all while being totally and recognisably Frijj.

The strategic design also gave room for any limited addition products that may come in the future.

Case Study Muller Milk 3
Muller 3
Case Study Muller Milk 6
Case Study Muller Milk 5
Case Study Muller Milk 4
high fives all round

RESULT?

Long-term, distinctive brand recognition. Maintained status as the no.1 dairy brand in the UK. Kantar UK brand footprint report

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