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In recent years, several UK agencies have created campaigns that break away from the usual style: using humour, honesty, nostalgia, and even a bit of discomfort to tell stories that stand out. Whether it’s through bold designs, clever messaging, or smart cultural references, these five campaigns show how strong creative ideas can shift opinions, start conversations, and even boost sales.
Together Agency created “Wrap Mission Your Way” for Mission Wraps: a playful, insight-driven campaign that celebrated the unique ways people enjoy their wraps. Instead of treating it like a simple food product, the act of wrapping was transformed into a moment of self-expression. Through witty personas, engaging visuals, and a bright, personality-filled design system, wraps were shown as fun, versatile, and deeply personal. The campaign brought everyday eating rituals to life with energy, humour, and a bold creative identity that stood out across social, digital, and paid media.
Why it worked: The campaign connected with people by reflecting their own habits in an authentic and humorous way. By showing that there’s no single “right” way to eat a wrap, it made the brand feel inclusive, relatable, and worth sharing helping Mission Wraps move beyond being just food to becoming part of daily culture.
VCCP brought back Cadbury’s nostalgic charm with their “Made to Share” campaign, a clever revival of the iconic Gorilla character, reimagined to promote generosity and emotional connection. The ad leaned into small, genuine human moments, positioning Cadbury not just as a sweet treat but as a meaningful way to connect with others.
Why it worked: It tapped into Cadbury’s emotional heritage while giving the brand a relevant message for today’s world, where people crave connection. By revisiting a beloved icon with a new narrative, the campaign reignited love for the brand among older consumers while introducing it freshly to younger audiences. It felt familiar yet fresh, a rare balance in legacy FMCG advertising.
Wieden+Kennedy London launched the “Trigger the Taste” campaign for Heinz, a masterbrand push that explored the emotional power of flavour. Through evocative visuals and storytelling, the campaign showed how Heinz products from baked beans to sauces unlock childhood memories, comfort, and familiarity.
Why it worked: Rather than sell just a product, Heinz sold a feeling. This campaign reasserted the brand’s place not just in the kitchen but in the hearts of consumers. It created emotional stickiness by making viewers reflect on their own nostalgic moments with Heinz, a clever move that deepened brand loyalty and increased everyday relevance across product lines.
Adam & Eve DDB created “Sorry for Slurping” for Pot Noodle: a playful, unapologetic campaign that leaned into the messy, noisy reality of enjoying the product. Instead of trying to refine or clean up the brand image, the agency celebrated the slurp, elevating it to a proud, shared experience.
Why it worked: The campaign embraced an emotion that’s rarely used in advertising, disgust, and turned it into a point of connection. This bold move helped Pot Noodle stand out in a sea of polished food ads. It was honest, self-aware, and refreshingly disruptive, aligning perfectly with the irreverent tone that has long defined the brand.
BETC launched “Let the Goodness Begin” for Babybel, a standout experiential campaign that blended physical activation with playful branding. Giant billboards were designed to mimic the peeling of a Babybel’s iconic red wax, with live actors staging the unwrapping in high-traffic areas. Alongside this, real-time pop-ups at major events invited consumers to interact with the product in engaging ways.
Why it worked: This campaign was pure theatre: fun, interactive, and visually striking. It took the simple act of unwrapping cheese and turned it into an experience. That sense of novelty and playfulness not only reinforced the product’s identity but also made it memorable. By merging physical engagement with brand storytelling, Babybel remained top of mind far beyond the shelf.
From reimagining nostalgic icons to transforming everyday food rituals into shared cultural moments, these campaigns show that the most impactful advertising doesn’t just sell a product, it leaves a lasting impression. Whether through humour, emotion, or bold visual language, they connect with audiences in ways that go beyond the transactional.
At Together Agency, we believe that creativity backed by character is what turns good ideas into unforgettable ones. These five campaigns are proof that when strategic thinking meets compelling storytelling, brands don’t just get noticed, they build real connections and drive meaningful results.
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