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As the producer, my job was to manage every detail of the project from beginning to end. This involved working hand in hand with Capital One to understand their vision fully and making sure that our creative execution was perfectly in line with their brand identity.
The process started with taking the brief and breaking it down into an actionable plan for our creative team. I was responsible for budget management, timeline structuring, coordinating with the production crew, and liaising with talent and location scouts to ensure everything was ready for the shoot. On the day of production, my job was to oversee the smooth execution of the shoot, ensuring that every department was aligned, that the schedule was adhered to, and that we maintained a high level of quality throughout. It’s a balancing act between managing logistics and making sure the creative vision stays intact, all while keeping the client happy.
Each photoshoot comes with its own challenges, and this was no exception. One of the greatest challenges we had was talent availability. Some of our pre-booked models dropped out a few days prior to the shoot, which meant we had to act quickly to find suitable replacements while keeping within the budget. Finding last-minute talent who fit the brief and had availability was a challenge, but we managed to pull it off successfully.
Another usual problem in production is staying on schedule. As much as everything was planned, there were some instances where we were behind schedule due to the amount of time required to get some shots just right. But we were flexible and readjusted the schedule in real-time so we never had to sacrifice quality while being able to meet our timelines.
This approach required a bit of explanation, as it's not the most obvious method to do a photoshoot. Rather than getting everything done at once, we opted to photograph the cards in a very controlled studio setting first, with exact lighting and angles. The lifestyle shots were then taken separately, adding hands, props, and various settings to create a sense of authenticity.
During pre-production, we presented the client with references and past examples to illustrate how this method would result in a more polished and adaptable final product. Capital One had a degree of trust in us, too, because this was our third shoot for them, so that worked to our advantage. And because their staff has creatives who have experience with the production process, they were willing to listen to what we wanted to do and trusted us to carry it out.
Scheduling was extremely precise. We developed a very detailed production schedule that divided the shoot into 15-minute segments. In this way, each team member, director and photographers, stylists, and models knew where they had to be and when.
In order to maintain clarity, we conducted several pre-shoot meetings with the client as well as internal departments, clearly defining responsibilities and expectations. While shooting, my team and I kept in constant touch with all departments to quickly resolve any possible bottlenecks. We also incorporated buffer times in case something took longer than expected, which came in handy in keeping the shoot on schedule without compromising quality.
The feedback has been great. Since this was our third shoot with them, the relationship that we had built over the years meant that we understood their expectations very well. They were especially satisfied with how the creative execution had improved and how the campaign looked visually stronger than ever.
What was especially rewarding was seeing the final images displayed prominently across London: on the Underground, in print, and across digital platforms. That level of exposure is always a great reminder of the impact our work has in the real world.
I'm impressed with how we were able to push the shoot past what we'd done before. When you have long time clients like Capital One, there's always the pressure to be better and continue to grow with each campaign, and that can be tough when you've already established a high bar.
Secondly, I'm also very proud of the coordination of our team. Some of the crew members were on their first ever shoot, and they worked absolutely great under pressure. Finally, working within budget while giving a top-class campaign is something I always pride myself on.
From planning to execution, Together Agency continues to deliver standout visual campaigns. This shoot was all about creativity, teamwork, and problem-solving. With every project, we push the limits to create something even better.
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