Branding: More than just a logo

Branding is not just about slapping a logo or slogan on your business, it’s a mighty weapon that can shape your customers' perception of your business and influence their buying decisions. That's why we're here to take a deep dive into what branding is, why it's crucial and how to approach it like a boss.

What is branding?

Branding is the process of creating a unique name, design, and image for a product or service in the customer's mind. It involves the creation of a personality for your brand and a set of values that your customers can relate to, but more importantly, it's about creating a story around your product or service that resonates deeply with your target audience.

Why is branding important?

Creating a powerful brand helps to cut through the noise, and when done successfully, it helps differentiate your product or service from your competitors. It creates an emotional connection between your brand and your customers, which can ultimately benefit your bottom line with increased loyalty and higher sales.

Brands that are doing well

Numerous brands have succeeded in creating a strong brand image. Apple, for instance, is renowned for its innovation, simplicity, and elegance. Airbnb has built a brand centred on community, travel, and adventure. Coca-Cola's brand is timeless, classic, and associated with happiness. Uber has established a brand focused on convenience, affordability, and reliability. And if you think of McDonald's, you think of fast food, convenience, and affordability.

How to approach branding

So, how do you go about creating a brand that is distinctly you? Well, it all starts with understanding your target audience and defining your brand values. Once you have done this, you can start to create a unique brand personality and develop a consistent visual identity. You need to understand what your customers want and what makes them tick. You also need to define your brand values and what you stand for as a business. This will help you create a unique brand personality that resonates with your target audience. Finally, you need to develop a consistent visual identity that reflects your brand personality and values.

Now, that was a very quick whistle-stop tour on branding, but in reality, it’s a much more complex process. To read about it in more detail, check out our blog on the importance of brand architecture.

Brand consistency

Brand consistency is important because it helps reinforce your brand image and values in the minds of your customers.

If your brand is consistent, customers are more likely to trust it and perceive it as reliable and credible. One aspect of brand consistency is visual identity, which includes elements such as logos, colour schemes, fonts, and imagery.

Using these elements consistently across all marketing channels helps to create a cohesive and recognisable brand identity. Consistency in messaging and tone of voice is also important, as it ensures that the language used across all touchpoints (including website, social media and emails) are aligned with your brand's values and personality.

So, there you have it – proof branding isn’t just about creating a logo or a slogan. It's about creating a story around your product or service that resonates with your target audience alongside a strong personality and brand values. By approaching branding carefully and consistently, you can create a strong and recognisable brand that can help drive your business forward.

Check out how we helped Müller Milk rebrand and create a new visual identity that is arguably one of the UK’s most recognisable brand imagery.

To learn more about our branding services, contact us here.