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🏆🏆🏆 We won 3 IPM awards and were short-listed for The Drum awards! Read more about the projects and awards here. 🏆🏆🏆
Understanding and influencing human behaviour has always been at the heart of any successful brand strategy or campaign. Even if it wasn’t always called ‘behavioural science’ or involved psychologists. For decades, decisions in the marketing field were often based on intuition, anecdotal evidence, and observations of human behaviour. The introduction of behavioural science has shaken up this landscape by providing evidence-based tools and methods to decode and change consumer behaviour effectively.
At Together, we embrace a three-step approach: Define, Diagnose, and Design, which forms the foundation of our philosophy of mixing creativity with behavioural insight to help brands connect with people better.
We start with really understanding the client's problem and defining it in behavioural terms. Rather than setting vague objectives like "we want to engage people in our brand more," we focus on precisely what we want consumers to do. It could be "We want consumers aged 25-30 to purchase our product as part of their weekly grocery shop" or “We want 20% of website visitors to sign up for our newsletter”.
This approach, rooted in defining who does what, how, and when, sets a clear and measurable target. In situations with multiple target audiences and behaviours to define, we employ user journeys and system mapping to gain a comprehensive understanding of the situation and align with the client's goals.
The second stage of our approach involves modelling a specific behaviour, achieved by diagnosing the key drivers and barriers. We use the tried and tested COM-B model to identify what drives and what hinders specific actions. We draw on existing insight and use the power of AI to make sure we build a solid picture of what’s happening. If we’re dealing with habitual behaviours, we throw in habit theory and the latest thinking in this space. This analysis enables us to focus our solutions on amplifying the drivers and addressing the barriers.
The final stage is all about designing solutions that are not only exciting but also work.
Our secret sauce? Getting our experts in their respective disciplines to work truly together to infuse evidence into creative execution. The result? Ideas come alive, connecting with consumers at an emotional level, and driving behaviour change through effective strategies.
By Paulina Lang, Head of Behavioural Science.
We've written a few blogs about behavioural science. You can read more about different aspects of it via the links below.
How do customers make decisions?
3 mistakes brands make about human behaviour
The role of behavioural psychology in website design
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To find out how we could apply our approach to your project, get in touch with us today.
Haven’t you heard? Radio and audio ads are making a major comeback. From catchy jingles on your morning commute to perfectly timed audio spots on your favourite podcasts, the world of audio marketing is buzzing. This often-overlooked advertising gem is a goldmine for companies looking to amplify their reach. Here’s how audio ads are turning up the volume in digital marketing.
Client Services is more than just a job title, it’s an art. From brainstorming the next big campaign to maintaining seamless communication, Will, our Client Services Director, sheds some light on his role, the essence of collaboration and what it takes to make client partnerships thrive. Read on to learn more about our process!
Get ready to sleigh the season on TikTok! Whether you’re jingling all the way with festive fun or wrapping up your products in holiday cheer, TikTok is the perfect place to sparkle and trend this season. Let’s review some merry and bright content ideas to help your brand shine this holiday season.
