With Mother’s Day and Easter ticked off for the year and Father's Day fast approaching, there’s no shortage of themed days to be utilising as a marketer. We explored the benefit of themed content and how to make it work for your business.
Outside of key holidays like Mother’s Day, there are lots of other themed days out there. A quick look on Days Of The Year will give you hundreds of options for content to create. Whilst this can be a great way to ideate new content for your brand, it’s important to keep it relevant. For example, if you’re a food and drinks brand, National Dress Day (which is on the 6th of March, by the way) is not going to be the one for you.
Be considerate of which days will resonate with your target audience and still sit closely to the products or services you offer. Obviously, for wider holidays like Christmas, themed content will work for almost any brand, but it’s best to keep this minimal throughout the year. So, just be mindful of which themed days are most relevant to you.
Mother's Day is a great opportunity to build community with your audience. For an easy win, you could host a Mother’s Day giveaway featuring your products to encourage engagement and new followers. Or use a simple CTA (call to action) within your content to encourage your followers to share their favourite memory of Mother’s Day or to tag a mum doing a brilliant job. Engaging and replying to those comments will help to strengthen your brand relationship and share the love! Just remember to keep your copy and design brand-related too.
Particularly for widely celebrated events, consumers will be flooded with messages from brands. When creating your content, try to think of unique and stand out alternatives you can deliver to catch attention. Think about the USPs (unique selling points) of your brand and if you could tie this into your messaging. For example, if you’re an eco-friendly or sustainable brand, you could theme your Mother’s Day content around Mother Nature and how you’re keeping the planet happy.
_____
Need a hand getting your brand’s content strategy in place?
Get in touch with the Together team and let us create some stand-out content.
In the dynamic realm of business, a brand's success extends beyond its offerings; it's about the intangible, the emotional, and the distinctive qualities that set it apart. This essence is encapsulated in the Brand Value Proposition, a core promise to customers that goes beyond products. But what is a brand proposition, and why is it pivotal in marketing?
Hold on to your hashtags because the world of influencer marketing is constantly growing and we’re about to break it down for you. We’re going to fast-track into 2024, looking at key trends, stats and strategies to help keep you ahead of the curve.
In this blog, we will delve into the enduring relevance of print advertising, exploring why it matters in the digital age. From the distinct advantages it brings to the delicate ways it complements digital strategies, we'll uncover the enduring power of print in capturing attention and driving brand engagement. So, let's turn the pages and explore the timeless allure of print advertising in the contemporary marketing landscape.