Our Head of Behavioural Science, Paulina, has been featured in The Drum this month, talking about the crisis in impulse buying, and how you can fix it.
"Factors have conspired to lessen the opportunity for impulse buying, says Dr Paulina Lang of Together & MMR. Now, short-form video offers new ways to inspire consumers to spend, spend, spend..."
Read more on The Drum: https://www.thedrum.com/opinio...
With the rise of platforms like Netflix, Disney+ and Hulu, it’s clear that the way we consume content has changed. We’re all about harnessing the power of new technology to connect brands with their audience in the most engaging way possible. That’s why we’re here today to talk about the world of Connected TV (CTV) advertising.
Have you ever wondered why influencers are taking over the digital world? A little hint - it’s not just because of their picture-perfect posts.
Whether you’re a seasoned marketer or just starting out, mastering the art of social media marketing can be tricky. However, starting off with a solid social media marketing campaign is a great way for your brand to hit the ground running. In this blog, we’ll explore everything you need to know to create and execute compelling social media marketing campaigns. So let’s get started and jump into the world of social media.