🏆 We're thrilled to announce that we won 3 IPM awards and were shortlisted by The Drum! Read more🏆
I'm absolutely delighted to have played a part in the recent social awards. This achievement is a testament to the incredible hard work and creativity of our team, as well as the strength of our company.
Receiving public recognition for our efforts is incredibly rewarding and reaffirms that our work is making a meaningful impact. It’s driving engagement and helping businesses achieve their goals. This accolade has not only boosted team morale but also left us feeling inspired and excited for the future.
Paid social often gets a bad rap, but our innovative strategies have enabled us to target niche audiences with content that resonates. At our agency, we leverage a strong behavioural science foundation to dive deeper into insights, pinpointing exactly what will influence audience behaviour and optimise campaigns for success.
Together is also extremely KPI-driven. While understanding your audience is crucial, it’s equally important to align with a business’s objectives and overall marketing goals. This coupled with our behavioural science approach allows us to go the extra mile for brands and businesses.
We leverage the power of behavioural science in all our endeavours, particularly in social media.
It profoundly shapes our creative strategies and allows us to gain a deeper understanding of our audience. From psychological triggers and consumer decision-making processes to crafting compelling copy and visuals, behavioural science is at the core of every aspect of our work - especially our recent award-winning campaigns.
As Ben Fathers, Together Agency’s MD puts it, “Charlie is in Control is a wonderful example of how an integrated agency can use Behavioural Science to produce impactful creative”.
My personal favourite is “Charlie Is in Control,” a powerful campaign we launched with Leicestershire Police to raise awareness about the dangers of using cocaine as a party drug. Targeting 18-30-year-old males, we worked tirelessly to ensure our messaging was incredibly precise and responsible.
Our amazing team, equipped with extensive data and insights from partners, meticulously crafted every word to ensure the campaign could have a significant impact on someone’s life. Our Creative Director led the charge, creating a compelling campaign that harnessed behavioural science to deliver a lasting message. We broke down the audience at a granular level to effectively target and resonate with them.
It’s a campaign we’re all incredibly proud to have been a part of.
Both of these campaigns (one talking about whisky and the other talking about a party drug) had elements that were tricky to work around when advertising on media platforms. We had countless communications between platforms to find ways of making it work. I even had daily calls with TikTok and Meta to ensure our campaigns flourished without getting flagged.
We needed to demonstrate relevant certifications and overall jump through a lot of hoops. We luckily had great reps we were dealing with and eventually got everything over the line. But it wasn’t without tremendous effort from our team behind the scenes!
Naturally, the success of paid social campaigns stems from campaign objectives. With “Charlie Is In Control” our main KPI was to increase awareness. And since our target audience was so niche, we were able to effectively put measures in place to achieve our overall goal with enhanced audience segmentation.
Our Eden Mill 1655 Club campaign was made up of 3 phases, with the first focusing on increasing awareness. Our second phase involved driving engagement with link clicks. Incredibly, we didn’t need to complete all 3 phases as the product successfully sold out during phase 1. We were thrilled!
AI is a game-changer, especially with media platforms rolling out their own intelligence programs. In just the past few months, we've seen incredible strides in platforms integrating AI to create campaigns. And this is just the beginning!
As a social media marketer, I’m always on the lookout, constantly learning, and staying ahead of the curve with the latest AI developments in social media.
From leveraging data-driven strategies to staying ahead of trends, it’s clear that innovation, creativity and behavioural science are at the heart of Together’s success. As Saumya emphasised, none of this is possible without the power of behavioural science, and Together Agency is undoubtedly leading the way. We can’t wait to see what’s next!
Saumya Kala, Social Media Manager
