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The Head of Brand role is far from traditional at Together, it’s a fusion of brand strategy, consumer insight, and creative flair, all carefully crafted to create unforgettable experiences.
We sat down with our Head of Brand, Jo, to talk about her role and get a backstage pass on life at Together in the branding department.
I joined the team back in June, and it's been a dynamic ride so far. My role as the head of brand isn’t your typical brand strategist position. It’s a fun mix that taps into various aspects of the agency. I’m not just focused on crafting brand strategies, I like to sit at the core of the creative and communication process ensuring that brand strategy is thought about and put into each step of the journey.
I keep a close eye on how our messages resonate with the customer, making sure all our creative work is rooted in insights about the brand, the consumer and the connection between the two. The main aim is to build stronger brands that resonate with their audience as well as hitting the brand's goals.
The first thing I did was observe and get more involved with the team, looking for opportunities to add more brand strategy to places than before.
I wanted to show the team that brand strategy isn’t this mysterious thing and that it plays a huge importance in every part of the journey and everyone has the ability to contribute to it. Branding is fundamental and strategy is just as important as creativity.
The main thing is that it is delivered with enthusiasm!
We have an appetite to use everything possible to build a strong brand that delivers results. Whilst we have some tools that work well that we repeatedly use, we like to think afresh about every new challenge to ensure what we do is uniquely right for that brand - it’s not just ‘one size fits all’.
One aspect of our offering I really like is that we regularly involve our clients in the process by holding workshops to involve everyone. Our clients and the agency come together to learn, explore and discover, It's a place where everyone feels engaged by the process and everyone's contribution is valued. The workshops are a great way to build on ideas to create a strong brand that delivers results and sticks to the brand's values.
Seeing the appetite and enthusiasm for brand strategy across the agency has been incredible. Another highlight for me is collaborating with our creative director on new business proposals discussing how solid brand strategy can fuel exceptional creative work.
Plus the agency is brimming with exceptional talents, each bringing a diverse skill set, it’s great to be a part of the team.
It’s exciting to be part of a process that creates something where the brand strategy makes a significant difference. That thrill of knowing our strategies uniquely contributes to a brand’s journey.
My favourites are constantly changing as brands adapt and grow with the times, but at the moment I’d have to say it's Beauty Pie. They offer a range of beauty products, stripping out the middlemen and the retailer markups to offer world-class skin care, makeup, fragrances and more without paying the traditional luxury prices.
What captures me is its unique product and brand synergy. The brand articulates its purpose, vision and promise in a very clear and compelling way. It sets itself as not only a brand but a community. The visual identity is crisp and its targeting is inclusive, yet it manages to make your experience feel personal. It strikes a good balance between innovation and consistency. The brand builds meaningful connections and the way they manage to grow while retaining that intimate and personal feel is amazing.
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