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If your brand is on TikTok, the key to long-term success is actually in the content with the shortest shelf life: Trends. Jump on an emerging trend with the right content and you could see your brand’s engagement and recognition skyrocket.
Read on to find out how to apply trends to your brand on TikTok.
Trending content is quick to appear and also rapidly becomes irrelevant, so if you’re looking to give your brand more exposure using trending sounds and content, act fast. There’s no time to be precious about having the perfect composition and set-up – quick, authentic, and relatable content is the way to the TikTok community’s heart. Shoot and post as soon as you can, to try and hop on the trend as early as possible.
If you’re looking to find and jump onto trends just as they emerge, there’s no shortcut – you simply need to be an active TikTok user absorbing content. Follow content you like, utilise your "for you" page, and if you see a recurring theme or trend emerging that can apply to your brand, use it.
Trending content won’t always take off straight away. Sometimes it can take a few days until the views come flying in, other times it may not take off at all. But ultimately, you’re missing out more if you don’t jump on trends at all, because if they do go viral, the engagement is something even paid content would struggle to compete with.
TikTok themselves have shared that content has a shelf life of 90 days, so pairing evergreen content based on your content pillars with emerging trends can help to keep your brand on the for you page for as long as possible.
If you need a hand getting your brand to take off on TikTok, get in touch with our social team today.
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